Gibson

Gibson and Martin guitars have both had their ups and downs. C.F Martin to a lesser extent. With some serious competition coming in the 1970’s from Japanese companies like Tama, Takemine, Ibanez, Suzuki, Yamaha and Sigma (Martin connected) plus many more.

These iconic americian companies did make some compromises in order to compete in the ever growing global musical instrument market. Martin had issues with this in the seventies but Gibson had few more, mostly noticably with the birth of the electric guitar. They seemed to lose interest in the “fine stringed instruments” or “only a Gibson will do” slogans that were placed on their headstocks.