The Loar

The Loar was registered as a brand name and that was a very canny idea.

No-one had thought of using the name of an influential man who worked and designed for the Gibson guitar company and single handedly changed mandolin and guitar patterns forever. His name was Lloyd Loar and he has become the Stradivari of his age. Applying the centuries of violin knowledge he created some of the most spectacular and highly prized instruments of our time. He only worked for Gibson for a several years but his contributions made huge advances in stringed instrument design.